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Commercial Corner: Ali Rossland

Alexandra Rossland, Director of Sales, Westbridge Realty Group

Director of Sales, Westbridge Realty Group

Alexandra (Ali) Rossland heads the sales division at one of the city’s growing boutique investment sales firms, Westbridge Realty Group. At Westbridge, Rossland is responsible for broker training, on-boarding, and professional development.

Before joining Westbridge this year, Rossland was the sales manager and a director in the Investment Sales Division at Eastern Consolidated, where she specialized in the sale and acquisition of all commercial properties throughout New York City with an emphasis on the multifamily assets in Brooklyn.

For over two years at Eastern, Rossland was responsible for over $100 million of transactions in New York City, and was instrumental in the $52 million sale of a 63-unit, new construction, residential rental building at 341 Eastern Parkway in Crown Heights.

Rossland was also an associate at GFI Capital, a New York City investment sales firm, where she sold multifamily buildings in Brooklyn and Queens. She started her real estate career at Metro Realty Corp, a residential and commercial brokerage in Boston, where she rented residential properties.

Outside of her profession, Rossland volunteers her time and uses her skills to fundraise for the Ovarian Cancer Research Fund Alliance (OCRFA), a research and advocacy group.

Rossland graduated from Boston University with a bachelor’s degree in psychology.

How long have you been in the business?

Four and a half years.

What made you decide to get into real estate? 

At 16, my mother made me get a job at a residential real estate office in Long Island answering phones, handing out keys, and organizing the office schedule. I was initially resistant to the idea, but looking back it was the best thing she ever did for me. I quickly started to fall in love with the industry. The rest is history!

What pushes you to the next level? 

Imagining the feeling of the end result, closing deals, and assisting others to do so. Helping and coaching other brokers to realize their full potential pushes me and keeps me going. When I can apply all my experiences (both good and bad), knowledge, and skills that I have accrued over my professional career and help others realize their goals and dreams, there is nothing more motivating and satisfying.

Who inspires you?

Scott Rechler of RXR, whom I had the opportunity to meet at a REBNY lunch last year. Seeing his creative ideas being executed on a large scale inspires me to think big, be passionate about achievement, and gives me the drive to work as hard as I do.

If you had to work in a city other than New York, where would it be? 

I love Paris and all that it has to offer.

What’s the best piece of advice you would give to someone starting in the business?

It’s important to decide what you want in life and go after it. Setting goals is very important. Be willing to pay the price for it.

How have you seen the real estate industry change since you began your career? 

The market has definitely shifted. When I started, any stabilized building with a couple of vacancies would sell at a ridiculously low cap rate. Now you have to work a little different and a little smarter. If only I knew back then what I know now!


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