New York-based vertically integrated hotel brand, management and software company Life House will hold the soft opening of its Life House, Collins Park, its second hotel in Miami. Four more are expected to open this year.
Through a combination of design, storytelling and technology, the brand’s goal is to tell authentically local stories in each of its hotels in every neighborhood. The 52-room Collins Park unit, located on the Collins Canal, tells the story of a merchant’s residence with a subtle nod to Quakerism & streamline art deco. It will include a neighborhood-driven restaurant and bar with Mediterranean influences as well as a rooftop pool and sundeck.
The hotel was designed by Life House’s award-winning design team, with art programming throughout the property developed and curated by Life House in partnership with local artists and photographers. It offers a guided 30-second iPad check in, complimentary high-speed Wi-Fi, as well as a mobile app with a social network for guests to connect, meet, and plan or organize activities together.
“We’re really excited to share our second house in Miami in a completely different neighborhood than our first with a similarly contextual local identity,” said Rami Zeidan, founder and CEO. “We believe that research in the creative process is what differentiates an artist from a dilletante and our team has focused on creating authentic experiences in, and responding to, every neighborhood we enter, while always delivering a reliable and comfortable stay.”
Upcoming openings include Life House, South of Fifth in Miami Beach, designed to resemble an artist’s beach retreat and featuring pop-up retail shops with the brand’s upcoming clothing line; Life House, Lower Highlands in Denver, Colorado, inspired by the American frontier of the 1800s, with a rotating art program; an 82-room unit on Ocean Drive in Miami; a 32-room location in Brooklyn’s Bushwick; and a historic hotel in Nantucket, Massachusetts.