A special selection of direct to consumer and digitally-native vertical brands has moved from clicks to bricks with the opening of “The Market at Westfield” at the Oculus at World Trade Center. Developer Unibail-Rodamco-Westfield (URW) has curated a mix of products and experience with digital touchpoints at the lower Manhattan retail project, as well as its Westfield Century City, and Westfield Topanga & The Village in metro Los Angeles.
“The Market at Westfield was designed to provide consumers the opportunity to discover digitally native and DTC brands in the places they are already out shopping,” said Charley Delana, executive vice president of brand ventures at URW. “To create the most compelling experience possible, we put the markets in some of our top performing locations, scheduled fun and festive programming, and will feature the different brands on The URW Network, a digital offering that engages shoppers and provides real-time data and insights to the participating brands.”
Nestled at the center of a festive Winter Village, “The Market at Westfield” is a bespoke themed marketplace for digitally native vertical brands and curated first-to-retail brands. Participating brands include By Aris, Coffee of Grace, Dandelion Chocolate, Food52, Fulton+Market, Ghost Democracy, Goodies, J-Spot, Lord Jones, Mir Mir, New Stand, No Chewing Allowed, Nura, Pamela Barsky, Poppy Handcrafted Popcorn, Snackcrate, Tea Vibes, Tiary, Vejo, Von Holzhausen and Wild One.
In addition to the retail experience, the market will have festive entertainment, including iconic holiday tunes, a Santa village with carolers and shopkeepers and Santa’s post office for special holiday greetings..