Roomored, a visualization platform that allows homebuilders to drive the virtual home buying experience through sales and design technology, announced a strategic investment from Interior Logic Group (ILG), the provider of interior finish solutions for homebuilders. The investment will allow Roomored to accelerate the adoption of its virtual modeling technology that enables a fully digital, end-to-end experience for homebuilders to engage buyers.
Roomored, powered by ILG, provides an immersive experience for home and interior finish selection that homebuilders can offer buyers entirely online, while still accommodating those who prefer to meet in a sales office or design studio.
“ILG immediately recognized the vast market potential of Roomored’s mission to revolutionize the homebuilding industry. Their investment provides us with the capital, resources, and relationships needed to rapidly scale our business and offer even more capabilities,” said Roomored CEO Farrukh Malik. “With ILG backing us, Roomored is positioned to continue transforming the homebuyer experience with digital-first solutions at every stage of the process.”
The investment from ILG will bolster the company’s sales force, expedite integrations with third-party services, and accelerate the development of new technology offerings.
Used by some of the industry’s top homebuilders, Roomored’s solutions include virtual walkthrough tours that allow homebuyers to browse, visualize and select finish options for their future homes. For homebuilders, Roomored reduces cycle times for home purchase and design and boosts revenue from upgrades.