The Real Estate Board of New York (REBNY) has hired Sam Spokony as vice president of media and content. In this newly created role, Spokony will oversee all REBNY media relations activities, create engaging and timely content to elevate key issues impacting REBNY members and the industry, and direct the organization’s social media strategy.
“Sam has established himself as one of the city’s brightest young media strategists and won the trust and respect of reporters, public officials and business leaders alike,” said REBNY Chief Communications and Marketing Officer Beth Miller. “His deep experience advising developers, builders and industry associations will help REBNY more effectively communicate our efforts to kickstart New York’s economy and address major policy challenges at this crucial moment in the City’s history.”
Spokony has nearly a decade of experience spanning journalism, government and consulting. Prior to joining REBNY, he was a senior vice president at PR firm Marathon Strategies, where he helped expand the firm’s New York practice and managed dozens of business clients through public affairs campaigns, land-use policy and crises. Spokony also previously served as communications director for New York City Council Member Margaret Chin (District 1, Lower Manhattan). Prior to that, he worked as a staff reporter for The Villager, one of the city’s oldest and most decorated community newspapers, and contributed columns and reporting to its sister publications.
He is a graduate of SUNY Oneonta.