Rckrbx, the real estate SaaS (Software-as-a-Service) platform delivering demand-side, voice-of-the-customer (VOC) data from current and prospective renters across targeted markets, has launched its inaugural product for multifamily acquisition, development and marketing professionals. The power of the platform comes from real-time human insights and their connections to familiar real estate market metrics and supply-side data, making it possible to paint far more holistic, vivid, and predictive pictures of a project’s future, including the populations who will live there, and the premiums they will pay, for what and why, the company said.
Rckrbx was founded by Michael Broder and James Moore, the principals of Brightline Strategies, a research and advisory services firm, to address the growing evidence gap in real estate investment, development, marketing and management. The company’s data models, predictive analytics and micro-targeting capabilities were born from the science and discipline of political campaign research — the legacy of the company’s founders — and based on more than 15 years of fielding bespoke studies for the commercial office and multifamily sectors.
Using the Rckrbx platform, professionals across the multifamily sector can quantify and understand what renters want, think and see in real-time, forecast how preference-based decision drivers will impact market demand, lease-up and premiums of a potential project and optimize programming to mitigate investment risk, deliver greater net-operating-income, enhance competitive performance and maximize liquidity and returns.
For years, the multifamily sector has relied heavily on anecdotal evidence and supply-side, retrospective market data to inform forward-looking acquisition and development decisions.
“It’s always been a challenge for the real estate industry to quantify business cases, draw clear hypotheses and decipher what was causal versus coincidental in terms of past performance,” said Broder, CEO and co-founder of Rckrbx. “What if you could know who your target audiences are, what matters most to them, what should be built for them, and how much they will pay for it? How might such insights change the way acquisition opportunities are evaluated, projects are designed and programmed, and renters are targeted and reached? With the launch of Rckrbx, we seek to empower users with decision-making capabilities and confidence never before possible.”
Powering the platform is a proprietary database of renter polling data points variables combined with contextual market and supply-side data. Survey datasets are updated every quarter to align with US Census demographics at the neighborhood level and include statistically powered, representative samples from statewide to sub-market/zip code levels for all covered geographies. Rckrbx utilizes quantitative research industry standards and best practices for survey design, sample recruitment, response and data quality control, and privacy protection.
Rckrbx was launched across the District of Columbia, Maryland and Virginia markets and will expand its geographic coverage to 14 states in 2023, including North Carolina, South Carolina, Georgia, Tennessee, Florida, Texas, Arizona, New Mexico, Arizona, New Mexico, Colorado, Pennsylvania and Delaware.
