Newswire Residential

378 Broome Launches Sales in Downtown Manhattan

credit: Evan Joseph Photography

Urban Standard Capital, a real estate investment and development firm, recently announced the official launch of sales at its highly anticipated luxury condominium 378 Broome. Centrally located in the heart of Downtown Manhattan’s vibrant Nolita neighborhood, the boutique six-story building has been intentionally designed to provide residents with the utmost comfort via its four floor-through and duplex-structured homes. 378 Broome’s intimate scale paired with its emphasis on increased living space ensure it will offer a compelling living experience sure to appeal to a range of buyers looking to call New York City home.

“People are continuing to spend greater amounts of time at home. In understanding this we wanted to create apartments that celebrated and accommodated these extra hours spent in,” said Seth Weissman, Founder and Managing Partner of Urban Standard Capital. “378 Broome embodies this idea by focusing on full-floor and duplex residences. While we could have created a greater number of smaller apartments, we believe that leaning into fewer, yet more beautifully designed, and better proportioned condominiums will resonate more strongly in today’s market.”

Standing just six stories in height, 378 Broome’s sculptural facade and gracious interiors were designed by award-winning global architectural design firm HWKN. To create the building’s timeless exterior, the design team utilized a warm sandstone-colored brick; striking bronze accents; and in-set oversize windows. HWKN’s conceptual approach fuses a contextual design with modern updates that nods to heritage buildings of New York City while shaping the cityscape of the future.

“378 Broome is derived from the DNA that makes New York NEW YORK,” said Matthias Hollwich, Founding Principal of HWKN. “We designed a building outside-in: eye-catching and imbued with its own unique interior personality that celebrates the city we all love while complementing the surrounding built environment.”

Transitioning inside, 378 Broome’s limited collection of four expansive homes includes two duplex apartments, one with an elevated terrace and one at penthouse level, and two full-floor residences. A lush communal landscaped Roof Garden with integrated seating crowns the top of the building and provides residents with immediate access to greenery and the outdoors.

Private elevator access and keyless entry; expansive foyers with a built-in closet and seating area; soaring nine-foot-tall ceilings; and European White Oak flooring are hallmark elements of each of the homes and demonstrate the level of luxury and convenience inherently designed into the condominium. Panoramic casement windows ensure an abundance of natural light, while double-height ceilings in select residences further complement the residences’ beautiful layouts.

Kitchens have been designed to provide residents with top-of-the-line culinary and entertaining experiences and feature custom white matte cabinetry with a lacquer finish and integrated pulls; honed Olympian white stone backsplash, countertops and peninsula with waterfall; and an elegant Elkay stainless steel sink with Dornbracht pull-down faucet in a complimentary dark platinum finish. A full suite of Miele appliances includes a convection oven with gas cooktop and built-in overhead stainless steel hood; fully integrated Mastercool Smart Fresh refrigerator; and fully integrated dishwasher.

Primary bathrooms provide a spa-like ambiance thanks to white marble flooring and a delicate chevron mosaic wall tile; custom Bianco Dolomiti double vanities; and a sleek wall-mounted polished chrome double-lever faucet by Dornbracht. A rain shower head and slim waterfall hand shower complete the experience. The secondary bathrooms offer yet another design moment as well as a complement to the primary experience through a gray porcelain tile floor; mosaic wall tile; custom wall-mounted Caesarstone vanity; and 60-inch soaking tub by Duravit.

“Newly constructed boutique residential offerings in the City’s most sought after neighborhoods, like Nolita, are a true rarity,” said Scott Hustis who, along with Mark Jovanovic at Compass Development Marketing Group, will be marketing the property. “378 Broome specifically addresses this gap in the market with its beautifully built homes and intimate lifestyle experience. These elements paired with its proximity to some of New York’s most popular and iconic restaurant and retail establishments ensure it will resonate with individuals looking to reside in Manhattan.”

378 Broome is located along the bustling Nolita thoroughfare between Mott and Mulberry Streets. The area is home to a number of sought-after Downtown restaurants and establishments including The Butcher’s Daughter, La Esquina, Musket Room and Pasquale Jones. The condominium is located just a moments away from these culinary destinations as well as a slew of others. For those looking to make their way uptown or across the river, 378 Broome provides easy access to the 6, B, D, N, Q, R, W, J and Z subway lines.