EasyKnock, the country’s first home equity solutions platform, has acquired the assets of home equity investment firm HomePace, enhancing the company’s complementary suite of products and services that give consumers alternative ways to buy and sell, finance new homes and use their equity. The founding team of HomePace will join EasyKnock; executive announcements will be made soon. Terms of the deal were not disclosed.
Following its recent spate of asset acquisitions, including Balance Homes, Ribbon and Onder, the addition of HomePace establishes EasyKnock as a one-stop destination for Americans homeowners in need of financial solutions and services.
“We are here to serve the countless American homeowners who want to improve their financial resiliency,” said Jarred Kessler, CEO and founder of EasyKnock. “HomePace products address a critical and sizable market need, and will be a powerful tool in our arsenal. The joining of our forces pulls the ladder up behind us and cements our role as a formidable, solution-driven presence in American real estate.”
HomePace’s Home Equity Investment (HEI) product gives homeowners access to their equity without additional debt or interest payments. As investors in the properties, the HEI parties then share a portion of the home price appreciation upon sale.
“Integrating our products into the EasyKnock platform is an exciting opportunity for both HomePace and, more importantly, homeowners,” added Joe Cianciolo, co-founder and CEO, HomePace. “This magnifies our ability to realize our mission: giving people greater financial flexibility.”