Earlier this year, Bershire Hathaway HomeServices launched a strategic partnership with Perchwell, providing access to its agents with an end-to-end solution to manage listings, evaluate current and historical market trends, and collaborate with clients on a single platform.
The idea originated from technology influences in today’s real estate industry.
“As technology continues to lead and transform businesses today, we are actively exploring cutting edge solutions that will enhance our clients’ experience as well as our agents’ top-level services, by strategically growing our practice in New York and selecting new and forward-thinking agents to our roster, who share our core values,” President of Berkhire Hathaway HomeServices Ellie Johnson said. “Just like ‘location, location, location,’ timing with Perchwell was perfect and we jumped at the opportunity to align ourselves for further success, with their innovative solutions.”
With the new platform, agents are able to efficiently provide their clients with comprehensive market analysis and property history that allows them to make well-informed decisions based on tangible data. This is made possible with Perchwell’s support and key features, which include interactive charting on market research, data visualization, and hyper personalized, actionable insights.
Perchwell’s platforms are intuitive and easy to read; thus, it empowers agents to easily navigate the site and research data far beyond the standard co-op versus condo, pre-war versus post-war, etc. Perchwell’s advanced technology allows for in-depth research, be it building amenities, ceiling heights, accuracy in building history, and industry trends, to name a few. The end result is an informed, confident consumer experience that ultimately reflects client satisfaction.
But Perchwell’s client tools align with those of Berkshire Hathaway HomeServices, making the transition seamless.
“We found Perchwell to better mimic Berkshire Hathaway HomeServices’ national services that function under MLS (multiple listing services) platforms. Thus, it gives Berkshire Hathaway HomeServices New York Properties the adage benefit of full transparency during the entire process of the purchase or sale of their home,” Johnson said.
However, with tech’s large influence on all industries, Johnson believes the transition for the real estate industry to be very black and white.
“It is time for all industries to recognize technology for what it is, ‘a new way to communicate’ with consumers, employees, and sales people alike,” Johnson said. “Technology has created incredible opportunities in our industry by providing seamless and efficient ways to research and analyze data and allowing our agents to be more productive and successful. What used to take three, four or five days to research now takes less than a half a day to do a complete analysis. The tech services available to us have fundamentally changed the way we interact with clients and approach listings and showings.”
From 3D virtual reality tours to Perchwell’s interactive charting on market research, data visualization, and hyper-personalized, actionable insights, technology has elevated the way we work.
At Berkshire Hathaway HomeServices New York Properties agents understand that learning is a continuous and integral part of their role—adapting technology trends requires an open mind and reshaping the way we communicate within our own internal services as well as with consumers. Asking questions, researching, and remaining proactive about learning more is a great first step. From there, agents can navigate new technology trends and how to use them in a way that works best for them, both personally and professionally.
Any company that wants to remain relevant and continue to grow and thrive needs to continue to embrace, create, and implement the best technology available within their own industries. Imagine if we were still using beeper and fax machines versus mobile phones, texting and email; we would be called dinosaurs. Not to mention social media and online advertising. Berkshire Hathaway HomeServices New York Properties will continue to seek opportunities for new forms of technology to advance our client service options and provide the best possible results.
“Every aspect of the industry is seeing the effect of incorporating technology—from integrative tools like Perchwell and beyond. It’s inevitable that these effects will only continue and compel others to consider how best to embrace technology, whether it’s through a strategic partnership like the one we’ve formed with Perchwell, or another similar avenue,” Johnson said.