Fashion for Action is back for its 30th anniversary
One thing that COVID-19 hasn’t ruined: the beloved Housing Works annual event, Fashion for Action, which will go on in 2020. The NYC non-profit organization provides advocacy, support and lifesaving services to those impacted by homelessness and HIV/AIDS, and this year’s event will be a multi-channel fashion extravaganza. From November 10 through 14, Housing Works will gather celebrities and fashion icons online and in-store.
“We knew we had to adapt to the moment and offer virtual participation to ensure everyone’s safety,” said Elizabeth Koke, creative director. “Typically, our event is a big, in-store party with shopping and drinking and garments flying around the room. We had to pivot, so we came up with a schedule of events to keep some of the fun and engagement but with necessary social distance.”
The festivities will open with a virtual talk on November 10, followed by a three-day Fashion For Action shopping event that will kick off November 12 with a series of ticketed in-store options that include VIP, early-access and timed sweep-style shopping. The sale is open to the public on November 13-14. The Housing Works Thrift Shop flagship location in Chelsea will host the in-store portion of the event with all sale proceeds benefiting Housing Works.
The sale will feature menswear and womenswear, shoes, handbags, accessories and jewelry from brands including Cesar Galindo, Libertine, M.Gemi, Everlane, Indochino, Ulla Johnson, Issey Miyake, Nautica, Swarovski, True Religion, Giuseppe Zannotti and more. The designer merchandise will be complemented by an exclusive selection of one-of-a-kind donations highlighting signature looks from the last three decades in fashion, handpicked by renowned brands, celebrity stylists and fashion personalities that include Mercedes Bass, Mickey Boardman, Baby Phat, Patricia Field, Ryan Gale, Phil Gomez, David Hart, Alison Hernon, Logan Horne, Terrell Jones, Memsor Kamarake, Natalie Kates, Kimora Lee Simmons Design, Anahita Moussavian, Joel Moore, Mia Moretti, Private Policy, Scott Shapiro, Christian Siriano and Sarah Wasilak.
Plus, in honor of its 30th anniversary, Housing Works is introducing two exciting components: sweep-style shopping and virtual fashion talks. With a Sweep ticket purchase, patrons can shop in-store for 5 minutes and take home everything that can fit, regardless of value, in a limited-edition Housing Works 30th Anniversary canvas tote bag.
The event attracts some of the biggest names in fashion, including event chairs André Leon Talley, Kimora Lee Simmons, Nigel Barker, Billy Porter, Laura Brown and Patricia Clarkson.
“We have been so grateful to have the support of so many incredible celebrities, taste makers and thought leaders year after year,” Koke added. “We’re especially thrilled to welcome back the brilliant Patricia Clarkson, who has joined us for many years as the host of this annual event.”
Proceeds from Fashion for Action support Housing Works’ ongoing advocacy and integrated services, including work to address the opioid epidemic and prevent overdose deaths.