BeautyCycle, the first beauty take-back and recycling program accepting all brands of beauty packaging, has launched at Nordstrom in Canada.
Each year, more than 120 billion units of plastic packaging are produced by the global beauty industry, but less than 9% gets recycled, the company reported. To help solve for this, Nordstrom is offering its customers the option to bring in any brand of their empty beauty product packaging to Nordstrom’s Canada stores, where the company is using TerraCycle Zero Waste Boxes to recycle beauty waste and packaging in all retail locations. Through this program, Nordstrom aims to take back 100 tons of hard-to-recycle beauty packaging by 2025.
Nordstrom first launched BeautyCycle in the U.S. in 2020. Many local recycling centers do not accept beauty materials and packaging, as they often contain a mix of materials that are not locally recyclable.
“We understand our customers care about sustainability, and we want to help them move toward a zero-waste beauty routine so they can look great and do good at the same time,” said Gemma Lionello, executive vice president, general merchandise manager, accessories and beauty, at Nordstrom. “We’re proud to expand access to a recycling program that will help our Canadian customers easily and conveniently recycle their beauty packaging.”