Digital First Beauty Brand Continues to Break Boundaries and Encourage Self Expression Through Color
Lime Crime, the leading vegan and cruelty-free makeup and hair brand known for unique and eye-popping colors, announced today their first brand refresh with a new tagline, “NEVER BLEND IN.”
Through this new transition, the brand re-defines its mark in the beauty industry and paves the way for its evolution while aiming to inspire and invite self-expression through its high quality, vibrant makeup and hair products that make you feel and look your best. “NEVER BLEND IN” champions everyone’s exploration of their individuality and finding joy through color, revolutionizing what it means to be Never Perfect, Never Boring, Never Bland.
“Lime Crime’s core values are so relevant in today’s world as we all look for a space to play, have fun, and find the ways we want to self-express through color. There is a powerful feeling that comes from the freedom to self-express. We’re so thrilled for this next chapter of the brand and can’t wait to see where it takes us,” said Andrea Blieden, Lime Crime’s CEO.