Newswire Wellness & Beauty

Ipsy Introduces Collaboration With Halsey

IPSY Glam Bag x Halsey

Ipsy announced the launch of Glam Bag x Halsey, a collection of products curated by award-winning artist Halsey. Halsey launched About-Face, her multidimensional makeup brand, which was featured in the premiere Glam Bag X. This collaboration with the beauty founder and singer/songwriter marks the third edition of the Ipsy Glam Bag X program.

“I am so excited to share my Glam Bag X collection,” said Halsey. “I’ve been a makeup junkie since I was a teenager, always grabbing and experimenting with whatever product I could get my hands on. So I’ve tried it all; drugstore to designer, neutral and natural to experimental and avant-garde. I took this mix and match approach to curating my Glam Bag X collection, so I can confidently say there’s something in it for everyone. You can do your basic glow, everyday face, take really amazing care of your skin, and you can play up your adventurous side experimenting with high-impact color.”

Glam Bag x Halsey recipients will receive a total of eight full-size products, five of which will be tailored to their individual preferences and three that they choose from a personalized assortment via Ipsy’s proprietary machine learning technology. The collection will include Halsey’s top selects from coveted brands, such as Fenty Beauty, Tatcha, Herbivore Botanicals, Glow Recipe and Beautyblender, along with two “must-have” about-face products.

“Halsey is a beauty chameleon,” said Emine ErSelcuk, senior vice president of merchandising at Ipsy. “She touts bold looks without fear and exudes self confidence. She is an inspirational entrepreneur and soon-to-be mom who prioritizes high-performing, multitasking products with clean ingredients — a pillar that has become increasingly important to Ipsy. There is no question that Halsey is passionate about self-expression, transparency and performance-driven formulas. She is completely aligned with our mission to make beauty more inclusive and welcoming to all. We are thrilled to deliver on that promise with so many incredible brands, including her very own, About-Face.”

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