Newswire Wellness & Beauty

Home Fitness Innovator FORME Launches Exclusive Content Partnership with Barry’s

Courtesy of FORME

FORME recently announced an exclusive partnership with Barry’s, bridging the gap between the living room and the Red Room. This is the first expression of the newly announced Barry’s X digital offering and the only time Barry’s has aligned with a connected fitness platform. Following FORME’s luxury retail rollout in partnership with Westfield earlier this year, this collaboration will come to life with a range of Barry’s X content on FORME Studios. FORME will also be displayed and available for sale in Barry’s locations nationwide.

Designed by Yves Béhar, FORME is available in two distinct models to suit a range of user preferences: the FORME Studio and Studio LIFT, featuring on-demand classes in strength, yoga, recovery, barre, dance, pilates, pre/postnatal, specialty and more. New classes are added daily, in addition to exclusive, ever-expanding content with Barry’s X.

“Barry’s provides the most engaging boutique fitness experience in the industry and we could not be more excited to partner with them to bring their world-class content into the homes of FORME customers. As two brands founded in Los Angeles, a hub for fitness innovation, the collaboration was a natural fit. We love that our communities will be able to experience the best in home and fitness with exclusive access to Barry’s X content on FORME.” – Trent Ward, FORME co-founder and CEO

“We are so excited to bring The Best Workout in the World to FORME. FORME, a brand that has leveraged innovation to revolutionize the at-home fitness experience, will be the first to offer Barry’s X workouts on their platform; allowing us to transform lives on a much larger scale than ever before.” – Joey Gonzalez, Barry’s CEO

The exclusive partnership with Barry’s is the first for FORME, with more world-class collaborations across hospitality, fashion, design to be announced in the coming months.

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