OceanX, a tech-forward fulfillment provider for beauty and health brands, recently announced its partnership with KraveBeauty, a fast-growing direct-to-consumer skincare company created by beauty influencer turned entrepreneur, Liah Yoo
Founded in 2017, KraveBeauty aimed to create a brand for people who were overwhelmed with the number of skincare products available. Two years in, KraveBeauty dug a little deeper into the problem and discovered that excess skincare isn’t just a problem for people, it’s a problem affecting our planet. When it comes to sustainability practices, there’s a notion of reduce, reuse, recycle, and KraveBeauty strives to place a bigger emphasis on the ‘reduce’ aspect, questioning if new products launched are essential to customers.
In 2020, KraveBeauty paused new product launches to prove to the world that a brand can still grow profitably without creating demands for new product SKUs. And it worked. Despite its product launch pause, KraveBeauty’s sales increased 250%, and its social media following rose almost 200% from the prior year.
As KraveBeauty’s customers and sales began to grow, it was clear they needed a DTC fulfillment partner that could provide real-time visibility into inventory, returns, shipping, and carrier status while maintaining fast and affordable shipping.
“We’re very excited to announce our partnership with KraveBeauty. Not only are we committed to supporting all of KraveBeauty’s fulfillment needs, but we are also committed to supporting their sustainability efforts as well,” said Georg Richter, Founder and CEO of OceanX. “By providing real-time inventory reports, KraveBeauty will be able to make purchases when and where it makes sense, reducing overall waste with unnecessary or small purchases. In addition to fulfillment data, our team will also fulfill KraveBeauty’s orders out of two locations, lowering transit emissions and improving delivering speeds.”
“KraveBeauty has grown tremendously over the past few years and we are excited to partner with OceanX for the next phase of our growth,” said Liah Yoo, KraveBeauty’s CEO. “When evaluating potential 3PL partners, we looked for a modern fulfillment provider that could scale with us and deliver the best customer experience. OceanX will allow us to finally bring our products to international customers around the world.”