IPSY, a BFA (Beauty For All) Industries brand, recently announced the launch of Glam Bag x Huda, a collection of the most coveted products in beauty curated by Huda Kattan, CEO and Founder of Huda Beauty. The self-made entrepreneur and beauty mogul who built Huda Beauty into one of the world’s fastest-growing beauty brands is bringing her love for artistry, multi-dimensionality and raw authenticity to the fourth edition of IPSY’s Glam Bag X program. This follows the previously sold-out collections from Patrick Ta, Khloe Kardashian, and Halsey.
“I wanted to build a career out of something I am truly passionate about, and for me that has always been beauty. I love making others feel beautiful and I saw an opportunity to change the industry,” said Huda Kattan. “This is what drew me to IPSY—a shared vision of inspiring self-expression, nurturing self-love and redefining what it means to be beautiful. With my Glam Bag X collection I’m excited to share my favorite products, like our Huda Beauty Legit Lashes Mascara, Diamond Balm, and Glow Coco Hydrating Mist, among others. These are all multitaskers that can take you from an effortless everyday to sultry evening glam look.”
Glam Bag x Huda recipients will receive a total of eight full-size products worth up to $550 for just $55. Five of the products are tailored to individual preferences via IPSY’s proprietary machine learning technology, IPSY MATCH, and three can be chosen from a personalized assortment. The collection will include Huda’s top selects from coveted brands such as Sunday Riley, Rare Beauty, R+CO among others, as well as bestsellers from Huda’s own Huda Beauty, WISHFUL skincare and KAYALI.
“We’re thrilled to collaborate with Huda on our fourth edition of Glam Bag X. She embodies self-confidence and mobilizes the beauty community through her authenticity and candor,” says Emine ErSelcuk, SVP of Merchandising at IPSY. “She is an inspirational entrepreneur, artist, and mother who has made a tremendous impact on the beauty industry with one of the first, truly community-led brands, and we are honored to be able to bring her vision to life through Glam Bag X.”
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months. The full Glam Bag X Huda collection drops in November and members can reserve their spots for this limited-edition run at ipsy.com/glambagx.