Geltor recently announced a collaboration with beauty and wellness entrepreneur and author Sally Olivia Kim on a direct-to-consumer line of biodesigned CPG products. The partnership cements a longstanding relationship between Geltor and the collagen expert, influencer, author, and founder-CEO of the beauty-from-within brand Crushed Tonic.
Ms. Kim joined the biodesign company as Entrepreneur-in-Residence in October.
A collagen evangelist who has authored “The Collagen Glow”, Kim had been pursuing a way to include the vegan community in her customer base. “I had been searching high and low for a truly vegan collagen option – there are so many products out there that claim to be vegan, but animal protein inherently cannot be vegan, of course. So when I discovered Geltor’s technology in fermenting proteins to create this beautifully effective and sustainable real animal-free collagen, I knew that there was something incredibly special here.”
Kim brings to the partnership a passion and intuition for consumer formulations, brand and community building, and virality using new media strategies.
Her experience bootstrapping a collagen-based line with Crushed Tonic has expanded from a fledgling independent e-commerce operation to partnerships with giants like Sephora, Anthropologie, KITH, Equinox, Equinox Hotels, Earthbar, Erewhon, and Jetblue in less than three years.
“There is no one better than Sally – who comes well-versed in the value that proteins like collagen are already bringing to industries like beauty and personal care and food and nutrition – to help tell Geltor’s story of how biodesign is changing the game,” said Geltor CEO and co-founder Alex Lorestani. “The collaboration is a natural fit and we can’t wait to unveil this first product we’re launching together.”
An undisclosed amount is being deployed to support the incubation.