For Spring/Summer 2024, Hugo has unveiled its new brand line Hugo Blue, at select Hudson’s Bay locations across Canada – including Vancouver, Montreal and Toronto – and thebay.com. Denim is showcased in different ways – in the form of jeans, skirts, jackets, trench coats, shirts, shorts, and more.
“We love launching new and exciting brands at Hudson’s Bay, especially through compelling event activations like this one,” says Liz Rodbell, president and CEO, Hudson’s Bay. “We want our customers to have a great experience every time they visit our stores, and we are thrilled to have this elevated Hugo destination to help deliver on that.”
In a launch event, Hugo brought the style and spirit of its new brand line to Hudson’s Bay Queen St. on April 18 during Guys’ Night Out. Guests were invited to discover the collection, entering the world of Hugo Blue in an immersive, pop-up experience that combined product installations and entertainment, including a performance from Juno award-winning recording artist, Preston Pablo.
The pop-up, will be at Hudson’s Bay Queen St. for the remainder of Spring and then moves to Hudson’s Bay Yorkdale. Hugo Blue offers more denim, with streetwear and a variety of gender-neutral styles – while the main line continues to focus on casual wear and contemporary tailoring.
The Summer 2024 collections from HUGO BLUE are currently available to shop in-store at select Hudson’s Bay locations and online at TheBay.com/content/hugo.
