Two leading firms in real estate marketing are joining forces: Sun & Moon Marketing Communications and Pace Branding & Marketing are coming together under the Pace umbrella.
Sun & Moon, which celebrated its 25th anniversary in January, has created real estate marketing campaigns including the creation of and three-decade marketing support for the Hudson Square neighborhood and marketing support for the initial repositioning of the SL Green Realty Corp. portfolio. Its client roster includes Alchemy Properties, Brandywine Realty Trust, Edge Funds, Fisher Brothers, Handler Real Estate, Jack Resnick & Sons, Rose Associates, Taconic Investment Partners and Williams Equities. Madelyne Kirch, the firm’s founder and president, has served locally in leadership roles for Commercial Real Estate Women (and its predecessor the Association of Real Estate Women) and nationally for the Urban Land Institute.
Founded in 1954, Pace is led by Faske and company president Diana Riser. A WPP company for many years, Faske and Riser took the company private in December and now own it independently. Headquartered in New York, it has three offices in Florida, as well. The firm’s work includes campaigns for Harry Helmsley, Boston Properties, George Comfort & Sons, L&L Holding, Vanbarton Group and Youngwoo & Associates. In addition to real estate, the Pace client roster features healthcare, travel/tourism and education.
“We are proud to welcome Madelyne and the Sun & Moon team to Pace, to blend and fortify our creative and account teams into the premier agency serving the real estate industry,” Faske said. “By deploying our deep knowledge of the real estate ecosystem and our shared vision for what an agency should be for all our stakeholders — staff, clients, media, vendors and colleagues — we will always strive to add value to clients across the real estate spectrum.”
“Cara and I have been longtime friends and at times friendly competitors, and I have enormous respect for her deep knowledge of real estate, passion for our industry and dedication to her clients,” Kirch added. “I look forward to actively continuing my career alongside she and Diana to build upon both firms’ reputations, capitalizing on our synergies and strengths, and making a great home for our respective teams of talented staff.”
