Former Cushman & Wakefield Execs Form Retail by MONA

Brandon Singer

Brandon L. Singer, a 2019 Top 10 global producing retail broker at Cushman & Wakefield, has launched Retail by MONA, a retail real estate leasing and advisory firm that it says  takes an innovative approach to brick and mortar space, specializing in the rapidly evolving retail and consumer marketplace.

Singer, formerly an executive director at Cushman & Wakefield where he negotiated and participated in transactions valued at over $2.5 billion during a 13-year career, will serve as CEO and founder of Retail by MONA. Michael Cody, also formerly of Cushman & Wakefield, will serve as director and co-founder of the new entity. Strategic partners and investors include prominent retail tenants as well as property owners, including Aby Rosen and Michael Fuchs, founders of RFR Holding.

“MONA is an acronym for Making of a New Age, drawing inspiration from the famed Mona Lisa and the new firm will drive the renaissance of retail in New York City,”  Singer said. “While Retail by MONA operates with an entrepreneurial approach, we have prominent institutional backing and will build on our vast experience to advise and assist companies and brands to achieve success in an increasingly disrupted and reshaped retail landscape. We bring a new paradigm to approaching brick-and-mortar retail.”

The firm will assist retailers with navigating the increasingly complex  brick and mortar retail environment, including helping them take advantage of the tremendous value in the marketplace due to the current supply demand imbalance throughout cities as a result of e-commerce disruptions and the current economic recession, Mr. Singer added.

Retail by MONA will provide both tenant and landlord representation. The team’s tenant representation experience involves every major consumer sector, including Nike, Restoration Hardware, Showfields, H&R Block and Thompson Hospitality Group.  In addition, the team’s landlord representation includes Blackstone, Brookfield, RFR Holding, Nuveen, Madison Capital, Madison International Realty, Deka, Ashkenazy Acquisition Corporation and Stonehenge.



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