Mortgage lender and servicer Home Point Financial has rebranded to Homepoint. The new brand reflects the company’s ongoing commitment to redefining the homebuying and homeownership experience by placing people first and supporting the financial well-being of consumers across the country, the company said.
The company is now the third-largest wholesale mortgage lender and ninth-largest nonbank mortgage lender in the U.S. As of September 30, Homepoint had over 300,000 customers and a network in excess of 5,500 partners and 2,500 full-time associates. Through the first three quarters of 2020, Homepoint has surpassed $38 billion in closed loan volume, dwarfing its total loan volume in 2019 of $22.2 billion.
“Our growth over the past five years has been fueled by our passionate commitment to putting people first in everything we do,” said Phil Shoemaker, president of originations at Homepoint. “This new brand represents our belief that the mortgage industry is defined by people and relationships, rather than by commoditized products and services. We are redefining homebuying and homeownership with a personalized experience, helping to support the financial well-being of our customers.”
As part of the rebrand, Homepoint has introduced a suite of new resources for its customers, including a renovated website and a new mobile app for its Homeownership Platform (HOP), which helps customers efficiently manage and make the most of their home investment. Through this digital offering, customers can access documents, make payments and discover new products and services that support healthy homeownership habits. To date, more than 75% of Homepoint customers use the HOP as their primary mode of engagement.
