Daily Paper, an Amsterdam, Netherlands-based fashion and lifestyle brand, has opened a flagship, its first in the U.S., at 18 Delancey Street on the Lower East Side.
The new flagship covers 6,000 square feet, spanning four floors from the 1,500-square-foot basement, 1,500-square-foot ground floor, 1,500-square-foot second floor and 1,500 square-foot rooftop space. Newmark’s Managing Director Andrew Stern and Associate Director Tyler King represented the landlord, Solar Realty Management, while Claire Chapin of Selene represented the tenant in the transaction.
“Despite all the recent turmoil with COVID-19 and the restructuring of many retailers, brands like Daily Paper are embracing the changing landscape and using the unique physical space to amplify their aesthetic, creating a place for New Yorkers to experience the brand in-person,” Stern said.
The brand was established in 2012 by childhood friends Hussein Suleiman, Abderrahmane Trabsini and Jefferson Osei. They were born and grew up in Amsterdam’s Old West neighborhood and launched their fashion brand from a blog they started as children. The trio shared a love for music, art, fashion and culture and grew the brand into a household name, fueled by the rich heritage of African culture wrapped in contemporary designs. They have made Daily Paper one of the fastest-growing fashion brands out of Europe, Newmark said. Daily Paper offers two collections a year, focusing on both men’s and women’s apparel as well as accessories.
“We wanted to create a destination store where we could showcase the world of Daily Paper in an area that fits with the brand,” Suleiman said.
The flagship’s external and interior mirrors the brand’s widely celebrated Afrofuturistic aesthetic, completed in partnership with interior architect and designer Heather Faulding of 4plus Designs. The store boasts a Dutch Gable over the entryway, smaller windows to craft a vignette view for prospective visitors, a coffee bar and lounge area and future rooftop space.
