More time at home because of COVID-19 has led Americans to want those houses to be smarter; one in four Americans surveyed by realtor.com said they are more interested in smart home technology and 41% of smart home technology owners have bought at least one device or feature since the pandemic began.
These numbers were even higher for 18- to 34 year-olds, with 37% showing increased interest and 48% of current owners having purchased at least one device or feature since the start of the pandemic.
“The survey results show that many Americans, and especially younger people, are leveraging smart home technologies to enhance their quality of life, even more so now that most of us re-shaped our homes into live, work, learn and play spaces,” said realtor.com. Senior Economist George Ratiu. “In a year defined by a global pandemic, and fraught with civil unrest and economic volatility, it’s not surprising that people are prioritizing the safety and security of their home, their finances, and having a comfortable place to relax and unwind.”
Realtor.com and YouGov surveyed more than 2,000 Americans between December 3 through 7 about their thoughts on smart home technology. More than half (57%) of all Americans and 61% of younger Americans (18- to 34 year-olds) already own some smart home technology. The most commonly owned products were smart TVs (36%), smart home speakers (22%), smart doorbells (12%), robot vacuums (10%) and connected climate control systems/smart thermostats (10%)
