People are clearly rethinking their homes. The Apartments.com Network – consisting of Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and seven other marketplace websites – achieved one billion website visits in 2020, connecting renters with apartment owners at record levels across the country, announced parent CoStar Group. The number is more than 160 million more visits than last year.
Renters took a record-breaking 170 million virtual tours — twice as many as last year — and viewed nearly 10 billion property pages in 2020.
Driving this success was the company’s record marketing investment behind Apartments.com, the company said. CoStar Group increased its investment in marketing by 50% to nearly $250 million in 2020, which resulted in over 10 billion media impressions. The marketing strategy included 23,000 commercials and double the amount of video-on-demand, streaming audio, social media and podcasts.
“The combination of our industry-leading marketing investment, coupled with significant product innovation, has produced tremendous results for our clients as more renters are turning to Apartments.com than ever before,” said CoStar Group Founder and CEO Andrew Florance. “We are extremely proud of the one billion visits and look forward to breaking this record again in 2021.”
CoStar Group plans to launch a new advertising campaign in the spring.
