Funnel, the renter-centric property management software platform, has launched Housing Opportunities Made Equal (H.O,M,E.), a 501(c)3 not-for-profit dedicated to building responsible technology and supporting causes that provide disadvantaged renters with access to safe and healthy housing. The launch of H.O.M.E., timed during Fair Housing Month and the anniversary of the Fair Housing Act of 1968 (April 11), will further Funnel’s mission to combat the systemic oppression prevalent throughout the leasing process and increase housing access for individuals of color and other marginalized home seekers. Every online application completed through Funnel’s platform will generate a $1 donation on behalf of H.O.M.E. that will be used toward creating more equitable housing access and opportunity.
“A home is the foundational block of economic progress and possibility. Without equal access to housing, people of color and other vulnerable groups will continue to be left further behind,” said Tyler Christiansen, CEO of Funnel. “Biases and homogeneity in teams responsible for the development of technology in the housing process can make the problem worse. We formed H.O.M.E. because we knew we could make a difference. By helping to change the housing process, we can influence the industry and change the world.”
As part of this larger commitment, Funnel said it has made a specific point of identifying and eliminating biases in its suite of leasing products, including in its new virtual leasing agent. Funnel has ensured the virtual agent can respond to messages about affordable housing and help find the least expensive apartments. Steps were also taken to accommodate messages in foreign languages, unsupported inquiries, and messages that indicate adverse prospective renter situations, including potential exposure to trauma such as domestic abuse.