Placer.ai, a provider of location analytics and foot traffic data, has launched a marketplace that it says will enable data analytics providers to layer new datasets and perspectives on top of Placer.ai’s dashboard, enabling immediate access to leaders in CRE, retail, hospitality, investments and local government. Customers will have the ability to instantly access a variety of new data sources and use them directly within the Placer dashboard.
“The Placer.ai marketplace creates a valuable channel that brings together new and exciting datasets, tools, and applications with the customers that need them. By bringing these data sources directly into our platform, we can ensure ease of use and quality, while giving partners a direct channel to leaders in retail, commercial real estate and more,” said Noam Ben Zvi, CEO and co-founder of Placer.ai. “By streamlining access to a wide array of different data sources, we can help customers further maximize their offline decision making.”
The new marketplace will allow other data companies to bring solutions to customers directly through the Placer.ai dashboard. The initial launch partners will focus on adding advanced demographic and psychographic data directly into features like True Trade Areas.
“Placer’s dashboard places a premium on data accessibility enabling people throughout organizations to leverage analytics like never before. By providing Spatial’s geosocial data within the platform we can bring that same level of accessibility to our data,” said Lyden Foust, CEO and Co-Founder of Spatial.ai. “The combination of our unique data with Placer’s location analytics platform will empower businesses to understand the world like never before, ensuring smarter and faster decisions.”
Placer.ai’s solution is already being used by companies including JLL, Regency, SRS, Target, Planet Fitness, Brixmor, TJX and Caesars Entertainment.
