This week’s opening of David’s Bridal in Naperville, Illinois, marks the continuing expansion of the bridal and special occasion chain, with more units opening this year in Torrance, California; Pembroke Pines, Florida and more.
“We are laser-focused on continuing to grow and enhance our customers’ entire shopping experience,” said Bob Walker, David’s Bridal’s chief field operations and store experience officer. “This includes having a vast and accessible retail footprint for her to browse and find ‘the one.’ Customers today want to integrate their online and in-store journeys, and our focus has been on putting our customers first and making that transition seamless.”
