Newswire Mann Report

Convene Creates Commercial Team With Former Cvent and Best Buy Executives

Cliff Ryan, Larissa Summers (Photos courtesy of Convene)

Co-working and meeting space company Convene has formed a commercial team with new Head of Sales Cliff Ryan and the company’s Chief Marketing Officer, Larisa Summers.

Ryan comes to Convene with over 20 years of revenue growth management experience. He will be leading all meetings, events, WorkPlace and Studio sales. Prior to Convene, he developed and went to market with a new offering for corporate team building at Yaymaker. Prior to that role, he was the director of sales and business development at Cvent. While at Groupon, Ryan led a national sales team that generated $80 million in incremental new business over two years.

Summers, who joined Convene in June as the company’s chief marketing officer, brings over 20 years of experience leading marketing, branding and digital/e-commerce at companies ranging from venture-funded startups to Fortune 500 companies, including Best Buy, Optoro and Zumba Fitness. As Convene’s CMO, she uses a customer-centered approach that fuses data with compelling storytelling to design marketing strategies that drive scalable growth, the firm said.

“Cliff’s experience in technology sales and events make him a great addition to our team,” said Ryan Simonetti, CEO and co-founder of Convene. “Convene is primed for the current inflection point in work with our virtual and hybrid solutions and premium meeting and event venues, and Cliff’s relevant experience will bring our integrated story to the market. Since joining several months ago, Larisa has already elevated our brand, proving that we’re the most seamless solution to the flexible and hybrid workday needs of companies today.”

Convene’s product stack includes Meetings, its network of 23 premium meeting and event venues across five cities for events of up to 1,000 people; WorkPlace, its flexible office space offering for individuals and teams of two to 100 and Studio, its production services and virtual meeting technology for virtual and hybrid events of up to 10,000 people.

Photos courtesy of Convene