Stock up on your almost-as-good-as-homemade-by-your-nonna sauce: Rao’s Homemade, maker of Italian pasta sauces, frozen entrees, soups and pastas under the Sovos Brands portfolio, will open its first-ever pop-up consumer experience at 579 Broadway in New York City on April 22. The Saucery by Rao’s Homemade is a three-day marketplace where visitors will experience the authentic flavors of Rao’s Homemade. Brand aficionados and curious visitors will sample the variety of sauces and bronze die-cut pastas, explore freshly grown produce and Italian herbs used in traditional Italian cooking, enjoy wine pairings and can purchase every product in the Rao’s Homemade portfolio.
“The Saucery by Rao’s Homemade transports guests to an Italian marketplace through an immersive experience that celebrates quality ingredients, authentic Italian heritage and the delicious flavors that set our products apart,” said Risa Cretella, executive vice president, group general manager for Rao’s Homemade. “Much like a winery, The Saucery by Rao’s Homemade will honor the ingredients and process of creating a perfectly balanced, delicious pasta sauce and we hope consumers leave The Saucery by Rao’s Homemade with more knowledge and even more love for our brand.”
Rao’s Homemade partnered again with brand-fan, actress and foodie Busy Philipps to develop an exclusive “Saucery” recipe. Consumers can learn more about the inspiration for the recipe and purchase ingredients at The Saucery by Rao’s Homemade.
“Rao’s Homemade is my go-to Italian sauce when I’m cooking at home and, with the launch of The Saucery by Rao’s Homemade, everyone will get a behind-the-scenes look at the fresh ingredients that make the brand so beloved,” Philipps said. “This is the second time the brand and I have come together for a delicious partnership, and I can’t wait for everyone to visit the pop-up and try out all of the amazing products the brand has to offer.”
In addition to products from the full Rao’s Homemade portfolio, which will be available for 15% off its original price, guests will have the opportunity to purchase items from the Rao’s Homemade Limited Reserve collection, an exclusive line made using only the finest ultra-premium Italian ingredients, with offerings such as White Truffle Marinara, Ligurian olive oil, and more. Guests can also purchase unique, luxury merchandise such as rose gold “Saucy” jewelry and rhinestone-encrusted sauce jars that are only available for purchase at The Saucery by Rao’s Homemade.
The Saucery By Rao’s Homemade will donate 100% of all proceeds to Jersey Cares, a local non-profit and longtime partner of Rao’s Homemade, that is dedicated to recognizing community-identified needs and leading change by organizing various events, collection drives, and other volunteer opportunities.
