Experiential lifestyle discovery retailer Showfields, self-dubbed “The Most Interesting Store in the World,” will open its second New York City outpost – House of Showfields at 187 Kent Ave. in New York’s Williamsburg neighborhood.
“The curated experience created by Showfields is a journey of discovery in lock step with the ambiance of this red hot Manhattan submarket,” said Brandon Singer, CEO of Retail by Mona. Singer, along with Michael Cody and Max Kreinces, represented Showfields in the lease. “The company is redefining retail and, as such, was keen on bringing its brow-raising brick and mortar experience to Williamsburg, in the culmination of an exhaustive search for the perfect location.”
Asking rent was $125 per square foot.
“We’re excited to unveil our Brooklyn location which is our first of four new stores coming in 2022,” said Tal Zvi Nathanel, CEO of Showfields. “Besides growth, what I am most excited about is that House of Showfields takes all we’ve learned until today to create a better discovery and shopping experience. This is more aligned with today’s customer but also creates a new and effective acquisition tool for brands to have as part of their omnichannel strategy.”
Upon entering the location at 187 Kent Ave., guests will experience a concept designed to mimic a six-room home, replete with a living room, dining room, foyer, lounge, kids’ area and a courtyard emulating the outdoors. House of Showfields will offer an exceptional roster of brands including premium sneaker label, Greats, popular wellness company Wthn and break out brands such as gender-neutral clothing line The Phluid Project and organic skincare brand Ogee.
