Stonehenge NYC has announced that Genius Gems will open its Manhattan flagship location at 555 Sixth Ave., the retail portion of the luxury residential building 101W15.
Conceived in 2013, Genius Gems is a STEM-based experience for all ages. It offers a mix of activities including design challenges, competitions, team-based games, and creative play. The 9,650-square-foot space will provide both children and adults with a learning environment centered around hands-on creativity, interacting with peers, critical thinking and having fun.
“Genius Gems is excited to be opening its New York City flagship at 555 6th Ave.,” said Jennifer Romanoff, Ed.M., founder and CEO of Genius Gems, and a former NYC public middle school teacher. “My husband Marc and I always dreamed of opening Genius Gems in Manhattan. We are thrilled to bring our unique STEM experience, featuring the world’s largest collection of magnetic tiles, to Chelsea and the surrounding community. We can’t wait to unleash the creativity and indomitable spirit of New York City.”
Andrew Taub and Benjamin Birnbaum of Newmark represented the landlord (Stonehenge NYC). Kenji Ota and Kevin To of Cushman and Wakefield represented Genius Gems. The asking rent for the space was $80 per square foot.
“We are thrilled that Genius Gems chose 555 Sixth Ave. for its NYC flagship location. I am confident that this unique concept will be a valuable addition to the Stonehenge NYC retail portfolio and the surrounding Chelsea neighborhood,” said Ofer Yardeni, chairman and CEO of Stonehenge NYC.
