Petco Health and Wellness Company announced the launch of a community-driven test concept designed to serve the health and wellness needs of pets and farm animals in small towns and rural communities. The grand opening of the first location will be in Floresville, Texas, on June 17.
“These are rapidly-growing markets where pet parents are looking for an experienced, pet-dedicated partner like Petco to help them care for the health and wellness of their animals,” said Petco CEO Ron Coughlin. “This is an exciting opportunity for us to serve more pets by dramatically expanding local access to healthy pet products and services.”
The Neighborhood Farm & Pet Supply pet care centers feature brand-new, stand-alone retail locations strategically and conveniently situated at the heart of small-town and rural communities. Featuring pet-focused support and curated assortment of high-quality products and pet care services, while leveraging the strength of the company’s omnichannel ecosystem, the Neighborhood Farm & Pet Supply pet care centers will serve as one-stop shops for health and wellness solutions for pets and farm animals such as horses, cows, pigs, sheep, goats and more.
According to Synergos Technologies, 14% of the U.S. population lives in rural areas and that number is rapidly growing. The result is an estimated $7 billion total addressable market in small-town and rural locations.
The launch of the test concept is expected to inaugurate a handful of Neighborhood Farm & Pet Supply pet care centers in 2022. Petco’s full suite of offerings will include: high-quality nutrition; curated farm and feed assortment; live companion animals; mobile vaccination and grooming services; self-wash stations; same-day delivery; buy online, pick up in store and curbside pickup.
Each location will offer local events and an in-store community board to support safe, pet-friendly interaction amongst neighbors. In partnership with Petco Love (formerly Petco Foundation), the neighborhood farm and pet supply locations will offer adoption services and other health and wellness programs to further support local pets.
