On the heels of elevating brand and creative to a C-level position with the promotion of Bevan Bloemendaal to chief brand and creative officer, architecture, design and strategy firm Nelson Worldwide has welcomed Amanda M. Smith as senior director of brand marketing. Based in Chicago, Smith will develop and execute a holistic marketing strategy that builds awareness for the Nelson Worldwide brand.
“As we explore the next phase of growth at NELSON, Amanda will be a critical asset in the development of a tailored brand strategy,” said Chairman and Chief Executive Officer, John “Ozzie” Nelson Jr. “We are thrilled to welcome her to the team and excited to see how she will infuse our culture of creativity with her philosophy, recognizing our wins and adjusting as challenges arise.”
In her new role, Smith will lead the brand marketing team to develop strategies highlighting Nelson’s service offerings, value propositions and differentiators across all regional markets and industries. In addition, she will work to guide the expression of the Nelson brand, through a mix of thought leadership, direct marketing and practice-focused initiatives.
She spent the last 18 years providing design-led consultation and marketing strategy for national brands, retailers and commercial and residential design firms. Actively involved with several industry associations, Smith serves on the board of the Chicago Great Lakes Chapter of the Retail Design Institute and the College of DuPage Interior Design Advisory Board.