GFP Real Estate LLC has signed lease expansions for three tenants at 322 Eighth Ave. totaling 38,190 square feet.
“Anytime you can keep a tenant in place and accommodate their growth it’s a win-win for both the landlord and the tenant,” said Allen Gurevich, senior managing director of GFP Real Estate, who represented the company in all three transactions. “Purple PR, Alzheimer’s Foundation of America and Courtside Ventures Management each needed additional space as their businesses continue to grow; we were thrilled to accommodate them at 322 Eighth Ave.”
Purple PR, a global public relations agency for fashion, beauty, lifestyle and entertainment luxury brands, signed a four-year lease for 5,200 square feet of additional office space, bringing its total occupancy at the building to approximately 18,000 square feet. The global agency has been in the building since 2019 and now occupies three floors. Simon Landmann of JLL represented the tenant, Purple.
Alzheimer’s Foundation of America, a non-profit organization that supports individuals, families and caregivers affected by Alzheimer’s disease, signed a 10-year lease for 2,054 rentable square feet of additional office space, bringing its total occupancy at the building to 15,690 square feet. The organization is now on the seventh and 16th floor. Gurevch dealt directly with the tenant in this transaction.
Courtside Ventures Management, a venture fund company investing in early-stage sports, collectibles, fitness and gaming companies, signed a 10-year lease for 1,800 square feet of additional space, bringing its total occupancy at the building to 4,500 square feet. The company will now occupy the entire 19th floor. Jeff Sharon of JSRE Management represented the tenant, Courtside Ventures Management.