InTheMarket (ITM), an interactive deal platform for the CRE leasing industry, has soft launched its beta platform. ITM streamlines the LOI and transaction process for the commercial real estate leasing industry, delivering speed and data-capture to an analog and antiquated process.
ITM is revolutionizing how deals are initiated, negotiated, and closed, accelerating the administrative tasks around drafting LOIs, proposals, and responses. The ITM platform captures negotiated deal terms and tracks every change in real time, facilitating on-demand cashflows, NER calculations, comparison matrices and deal activity reports.
“The platform is going to materially improve the way brokers and landlords negotiate lease terms, from initial proposal to the final term sheet, making the process easier and faster,” said Steven Renbaum, InTheMarket’s co-founder and a longtime CRE veteran. “Every piece of real estate deal data we consume today is manually entered, leaving wide-open the opportunity for data manipulation, or just plain user error,” Renbaum continued. “ITM makes data entry obsolete and delivers a new layer of transparency and integrity to the deal data originated on the platform.”
The development of the platform was the culmination of hands-on broker and landlord input over the past 24 months and was aided by a veteran team of advisors, including senior executives in the CRE, proptech and other tech industries.
“ITM’s modern and real-time deal experience will have an immediate impact on an industry that’s ripe for innovation,” Berliner said. “With a focus on speed, transparency, and data, this platform is the future of commercial leasing.”
InTheMarket is now available in all markets across the U.S.
