Hollywood Park, the largest urban mixed-use mega development under construction in the Western United States, has signed Cosm, a global provider of experiential media and immersive technology, for its first public venue.
The location will be the first venue of its kind to bring entertainment to life by utilizing Cosm’s domed and compound curved LED technology, the company said. Guests will be able to directly experience immersive content through the company’s proprietary technology that seamlessly bridges the gap between virtual and physical realities.
As part of Hollywood Park’s retail district, the venue will showcase a 26.6-meter diameter LED dome in a 65,000-square-foot facility that can hold up to 1,700 guests. Programming at the venue will include live sports and entertainment, experiential events and content, immersive art, music and more.
“We look forward to Hollywood Park being the home of Cosm’s first venue. Their modern venue design and immersive LED technology will create a one-of-a-kind entertainment offering for our guests and our community,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Integrating dynamic companies like Cosm into Hollywood Park’s retail space furthers our goal to create a tenant mix that is not only unique to Hollywood Park, but also delivers extraordinary experiences for our community.”
With 75 years of experience in immersive entertainment, Cosm’s vision for its first public venue stems from its pioneering experience and innovation in dome design, pixel management, 3D and real-time rendering, and high-resolution live video workflows for planetariums and amusement parks around the world.
“We’re redefining the way the world experiences content and up-leveling fandom by opening our first Cosm venue in the center of the entertainment capital of the world,” said Jeb Terry, Cosm’s CEO and president. “For decades, we’ve powered some of the most iconic and entertaining experiences for our partners around the globe. Now, we’re powering our own. Cosm isn’t just a place, it’s a feeling. It’s the energy of the crowd, the exhilaration of sitting courtside at the biggest sporting events, the thrill of standing front row at your dream concert, the intensity of being enveloped in immersive environments that you have to experience to believe. Cosm is bringing that to life — first in Los Angeles, then around the world.”
Construction for Cosm’s Los Angeles venue, designed by HKS, will begin in the fall of 2022.
When complete, Hollywood Park will include up to five million square feet of creative office space, a retail district reaching up to 890,000 square feet, a 300-room hotel and up to 2,500 sophisticated new residences. The outdoor-oriented districts will border a six-acre artificial lake while being interlaced with 25 acres of tree-lined public parks and open space.
