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Fontainebleau Las Vegas Reveals Immersive Retail Experience

A first look at Fontainebleau Las Vegas retail space designed by David Collins Studio © 2022 Fontainebleau Development

Fontainebleau Development, a designer, builder, owner and operator of premier hospitality, commercial, retail and luxury properties, has revealed  the first details for the new luxury retail experience to debut within Fontainebleau Las Vegas, the first luxury resort destination to be built on the Strip in 15 years.

The project is scheduled to open in winter 2023, nearly 70 years after the company’s founding. The 90,000-square-foot shopping district will feature approximately 35 luxury retail concepts across two levels.

“Fontainebleau Las Vegas’ unique vertical design gives us great creative flexibility when it comes to our retail space,” said Fontainebleau Development President Brett Mufson. “We’re incorporating other elements of the Fontainebleau brand into our space, making for a seamless guest experience and generating unprecedented exposure and foot traffic for our retail partners.”

Unlike traditional separate retail destinations, the Fontainebleau Las Vegas resort shopping district is conveniently connected and highly visible from the larger resort ecosystem, as every space will be designed with accessibility top of mind — neighboring, either adjacent or above, Fontainebleau’s 173,000-square-foot casino, dining experiences and other offerings.

“All facets of the resort have been thoughtfully considered with chic, sophisticated, and elegant architectural design and elements that echo the DNA of our brand,” Mufson said. “By blending different programmatic elements throughout Fontainebleau Las Vegas, rather than keeping them separate, window shopping and billboarding take on a whole new meaning, as our retail partners will capture more business organically while keeping guests connected to the overall experience.”

Branding and design visionary Peter Arnell leads Fontainebleau’s property-wide branding and design, partnering with firms including Rockwell Group, with its long history of groundbreaking stage, retail and hospitality design; London-based David Collins Studio, whose talented designers continue to reinvent the next generation of retail experience and culture and  other premier architects and designers.