To celebrate the first anniversary of their partnership, Kohl’s and Sephora announced that Sephora will take space at all of Kohl’s 1,100-plus locations. With approximately 600 stores across the country now open, Sephora at Kohl’s continues to perform well, the companies reported.
“Sephora at Kohl’s provides our customers with easier access to prestige beauty, and the partnership has brought in new, younger and more diverse customers to Kohl’s. We are incredibly proud of how our companies have come together so seamlessly to create a truly unprecedented and unique in-store experience,” said Michelle Gass, Kohl’s chief executive officer. “
The 200 Kohl’s stores with Sephora that opened in 2021 have maintained a high-single digit percent sales lift, relative to the balance of the chain. And in the nearly 400 stores opened this year, Kohl’s said it is seeing a mid-single digit percent sales lift. The partnership is attracting new, younger and more diverse customers.
As the expansion continues, Kohl’s and Sephora will launch other initiatives, including; the ability to purchase and redeem Sephora gift cards at Kohl’s stores and piloting a cross-company Buy Online, Pick-Up In Store offering, enabling shoppers to buy on Sephora.com and pick up at Kohl’s stores.
Sephora at Kohl’s was introduced in 2021 with plans to open in 850 Kohl’s stores by 2023. In the fall of 2021, Kohl’s opened 200 stores, followed by an additional rollout of 400 more locations this summer. By 2023, Kohl’s will have opened 850 full-sized, 2,500-square-foot Sephora at Kohl’s locations across the country.