Home shoppers tired of seeing the same house pop up again and again on their Zillow searches now have the ability to hide options that don’t meet their needs via a new feature that declutters screens and saves time, the company announced.
Now available on the Zillow app, the “hide homes” tool allows users to press a button on the home listing page that prevents the home from showing up in future search results. Users can also bring back a property if they change their minds.
“Home shopping can be stressful and time-consuming, and this new feature helps buyers reduce the noise and distraction so they can focus on the homes that inspire them,” said Jenny Arden, Zillow’s chief design officer. “This upgrade was one of the most-requested features by our customers, and it gives them a great way to remove the homes from their search results that fit their filter criteria but don’t necessarily match their needs or tastes.”
This tool was designed to cut down on search time and will soon improve overall personalization for home shoppers. Eventually, when someone hides a property, it will automatically be removed for that user on all touch points, including home recommendation alerts and emails.
“Clicking on homes they’ve previously viewed but decided against and may have forgotten about during the long search process makes the house hunt process longer and more frustrating,” Arden said. “This tool allows our millions of Zillow surfers the ability to ‘X out’ homes that they know they are not interested in touring or purchasing.”
