In honor of its 150th anniversary, Bloomingdale’s will host a nationwide series of in-store events on Saturday, September 10. All Bloomingdale’s stores across the country will host an anniversary party entitled “Saturday’s Generation,” a nod to the term attributed to Bloomingdale’s clientele in the 1970s.
Shoppers will be invited to partake in the festivities with in-store events, special shopping activations, limited edition merchandise, live entertainment and more.
“Saturday’s Generation is such an iconic part of our rich heritage,” said Frank Berman, Bloomingdale’s executive vice president and chief marketing officer. “As we celebrate 150 years, we’re excited to revive Saturday’s Generation for our next era and share it with today’s contemporary generation of shoppers in a fresh, innovative way.”
Select locations will feature special experiences including photo booth activations, live DJs and dedicated department programming such as sneaker customization stations, trunk shows, chef demos and designer appearances. Students from the Fashion Institute of Technology will be at select locations to personalize guest shopping bags with original designers.
All customers who shop during the event will receive a commemorative, limited-edition canvas version of the iconic Bloomingdale’s brown bag, which will be customized by local artists, as a special gift with purchase of $150 or more. Additionally, some locations will also feature a mural wall where a local artist will be working live throughout the event.
At the Bloomingdale’s 59th Street flagship location, shoppers can expect activations taking place across every department, on every floor. Outside the store on Lexington Avenue, a branded food truck will be serving complimentary specialty treats that clients will receive with any 150th anniversary merchandise purchase.
Acrobat Topher Bousquet will be on showcase in the storefront windows, performing original contortionist acts live throughout the day. Once indoors, visitors will discover a variety of specialty experiences. Along with live music, pop-up treat carts, photo booths and arcade games that shoppers can enjoy throughout the store, signature activations will include: artist Caty Wooly creating a live mural installation, incorporating customer suggestions; “But Like Maybe” artist Arianna Margulis projecting a live drawing session of “Bloomie’s Girl”; interactive designer pop-ups featuring special services, gifts, and merchandise personalization offerings with brands including Baccarat, Golden Goose, David Yurman, Devialet, Polo by Ralph Lauren, La Prairie, Louis Vuitton, Jimmy Choo and Coravin and more.
All Saturday’s Generation events will take place on September 10th from 1 p.m. to 5p.m. Additional 150th anniversary campaign celebrations and special programming will be activated through the holiday season.
