Newswire Agents of Tech

Willow Names Former Microsoft Exec Van Hoof as President, COO

Bert Van Hoof (Photo courtesy of Willow)

Willow, the provider of digital twin solutions for real estate, has named Microsoft executive Bert Van Hoof president and chief operating officer.

Prior to joining Willow, Van Hoof led the Smart Spaces and Energy Team, as Partner and Group Product Manager, in Azure IoT at Microsoft. Van Hoof is widely acknowledged as one of the global leaders behind the rise of digital twins and while at Microsoft he worked closely with Willow, which continues to be one of their leading digital twin independent software vendors.

Van Hoof will lead key functions that include product and engineering, marketing and people and culture. He will report directly to Willow’s Global CEO and Co-Founder Joshua Ridley.

“Willow is at a transformational point in time,” said Ridley. “We are excited to welcome Bert to our leadership team during this pivotal period. With his experience scaling software businesses and his existing familiarity with Willow, Bert is the ideal leader to take on the role.”

Van Hoof has an established track record of identifying new technology transformation trends and driving them within the industry, demonstrated through his experience with digital imaging, e-health, IoT, and now Digital Twins. He brings 30+ years of experience across multiple sectors to Willow as and in his new role at Willow, he will also continue build upon the existing Microsoft partnership.