Flatiron Wines & Spirits has e moved to a new flagship location at 873 Broadway (on the corner of 18th Street) just one block north of the Union Square Greenmarket.
The new store is a bright, airy space featuring boutique-quality service provided by passionate and knowledgeable staff. The new store has enough space to permit Flatiron to display over 1,000 additional bottles of wine and spirits, including hundreds that were previously available online only.
“We are over the moon about the new space. We have always dreamed of being able to have the space to display all of the wines we love and have at our disposal in New York, much as we already do in our large San Francisco shop,” said Jeff Patten, a Flatiron founder. “The new location is also a big improvement, as we are now just a block north of the Union Square and its fabulous Greenmarket.”
In addition, the new store includes a large mezzanine which Flatiron will use for wine and spirits classes, seminars and tasting events. Clara Dalzell, Flatiron’s GM, will organize the wine education program. Flatiron will continue to send out its weekly newsletter featuring hard-to-find values from obscure and not-so-obscure corners of the wine world.
“Our new mezzanine tasting space gives us the chance to organize everything from larger ‘wine school’ type classes, to intimate tasting events,” Dalzell said. “We plan to develop the deepest and most comprehensive educational programs for consumers in New York and expect to have a lengthy parade of wine-makers from around the world giving tasting seminars about their wines.”