Hudson, the ubiquitous travel experience retailer with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, unveiled its combination Decanted and Hudson Nonstop concept at Dallas Fort Worth International Airport (DFW). The Hudson Nonstop, which adjoins Decanted, is powered by Amazon’s Just Walk Out technology and Amazon One.
Spanning more than 1,600 square feet in Terminal B, the new space brings together Hudson’s first-ever wine bar and its innovative travel essentials store, which uses Amazon’s checkout-free technology and palm recognition service, into one convenient walkthrough location.
“From the food to the overall experience, our new Decanted and Hudson Nonstop concept allows travelers to shop and eat the way they want to,” said Evan Schut, senior vice president of food & veverage of Hudson. “With this milestone new opening, we further establish Hudson as a driver of the latest in dining innovation while continuing to deliver the widest variety of offerings, all in one place.”
Decanted is a chic and inviting setting, trimmed with modern finishes throughout and complete with 25 seats for an intimate ambiance to enjoy breakfast, lunch, dinner or tapas. The menu takes an elevated approach to traditional wine bar cuisine, anchored by an expansive drink menu.
After satisfying their cravings, travelers can walk through to Hudson Nonstop for a checkout-free shopping experience. To enter, either from the adjoining Decanted or directly from the terminal concourse, travelers have the option to swipe their credit card or hover their palm using Amazon One. Hudson Nonstop is stocked with a wide selection of everyday travel essentials, from grab and go products to electronics, in addition to local souvenirs.
This is Hudson’s fourth Hudson Nonstop location in the U.S., and the second Hudson Nonstop store operated under a joint venture agreement with local Airport Concessions Disadvantaged Business Enterprise (ACDBE) Partner Multiplex, Inc. The opening of Decanted also joins Hudson’s most recent food and beverage concept at DFW, Plum Market, operated in partnership with Multiplex, Inc., as well.
