Spanish apparel brand is continuing to expand in the United States with the opening of a new 4,600-square-foot store at 1036 Lincoln Rd. in Miami.
“The opening of this new store marks a starting point for Mango’s expansion in the state of Florida and a major step forward in our strategic goals for international expansion and consolidating our brand presence in the United States, one of the most important fashion markets in the world,” said Daniel López, Mango’s global expansion director.
With the opening of this new store, which stocks both the men’s and women’s lines, Mango presents its menswear line for the first time to its customers in the state of Florida.
The opening of the Lincoln Road store marks a starting point for the expansion plan the company will implement in the next few months, in order to consolidate its brand in the heart of the state of Florida. Mango plans to open three new stores, which will be located in the Florida’s main shopping centers, allowing the company to close the year with at least 10 stores in the United States, as well as online sales via Mango.com, Nordstrom and Macy’s.
In November, the company will extend its presence in Florida with new store in Aventura Mall and Miami International mall in Miami and Florida Mall in Orlando. In 2023, the company will continue to grow in Florida with new stores in cities such as Boca Ratón, as well as extending its presence towards the west of the country with new store openings in the states of Georgia, Texas and California.
The goal of Mango is to reach 2024 with approximately 40 stores in the United States and for the country to become one of the group’s top five markets in terms of sales.
