After successfully testing a concept focused more on one-on-one customer experiences in select locations including Torrance, California, David’s Bridal plans to expand the concept to approximately 30 new stores in 2023, including 12 brand new locations.
Moving forward, the majority of the remodeled stores will follow this same concept and format. The enhancements create a completely personalized and interactive shopping experience for customers of any occasion. At these new locations, customers can walk-in or make an appointment to have a one-on-one shopping experience with an expertly trained stylist and in-house alterations artisan for all of life’s special occasions. Select stores will also feature new brand offerings including a customization lounge and try-on bar.
The stores emphasize inclusion and carry thousands of dresses in sizes 0-30W with options for different body types, heights and skin tones. Offerings will include flower girl attire, “little white dresses,” homecoming, prom, Quinceañera, date night, anniversary celebrations, graduations and communions apparel as well as bridal gowns..
“Our vast retail footprint and team of expertly trained stylists coupled with our personal in-store experience is why millions of customers trust us every day to help them find their dream dress,” said Jim Marcum, David’s Bridal’s Chief Executive Officer. “We remain focused on continuing to expand and enhance our customers’ shopping experience. Serving her is what we do, and we are committed to offering the best in-store experience from the moment she steps into our stores to when she finds her dress and beyond.”
