Sunday Citizen, the direct-to-consumer bedding, home and loungewear retailer, will celebrate the grand opening of its first brick-and-mortar shop on December 8. The shop on 42 Crosby St. in New York City’s Soho neighborhood will act as a showroom for the brand’s “radically soft” products, as well as a destination for wellness workshops that support its “home, body, and soul” initiative.
“We’re thrilled to offer a space where customers can not only touch and feel our products before purchasing for the first time, but also connect with the Sunday Citizen lifestyle,” said Mike Abadi, co-founder and CEO of Sunday Citizen.
The location is the brand’s first step toward an omnichannel approach after running as a direct-to-consumer business for over three years. Co-founders Mike and Michelle look forward to continuing to diversify the brand’s channels after reaching eight-figure success in 2022. Customers can look forward to wellness activations such as skill-building workshops and influencer talks in the coming months.
“We want the store to build community with the Soho neighborhood,” said Michelle Familier, co-founder and CMO of Sunday Citizen. “We’ve placed great emphasis on creating a welcoming environment that speaks to that feeling of home-brewed comfort and we can’t wait to foster local connections.”