Holiday windows are literally shoppable with the launch of TalkShopLive’s first-ever “live commerce window shopping experience.”
Beginning November 23 at 8 p.m. Eastern and running through the holidays, select retail windows in New York City will stream TalkShopLive shows through a unique partnership with FrontRunner Technologies. The partnership brings cutting-edge live shopping technology to NYC’s busy retail streets to highlight the convergence of physical and digital.
The partnership’s first live shopping experience will feature music superstar Gloria Estefan as she promotes her newly released holiday album, “Estefan Family Christmas.” Consumers can scan QR codes on the windows which will allow them to shop while watching the content. Live shopping shows will continuously roll out through the holiday season while select re-airs from dozens of other TalkShopLive shows will stream in the windows, including live shopping with music superstar Shania Twain for her upcoming album, celebrity chef Bobby Flay for a cooking demo, Dolly Parton discussing her book, TikTok influencer Noah Schnacky showcasing new products, author and rapper Ludacris featuring his new kid’s book and actress/daytime TV host Drew Barrymore talking about her new line of home goods.
“At TalkShopLive, we strive for innovation that connects the retail landscape and redefines the future of shopping,” said Bryan Moore, TalkShopLive co-founder and CEO. “By launching the first live window-shopping experiences with our partners at FrontRunner Technologies, we are beginning to solve the question every retailer and brand is asking: how do we connect the digital and physical shopping experiences for our customers? Content is at the core of product discovery and purchase, and through our unique technology we can support a connected approach to digital experience that maximizes content and amplifies omnichannel sales.”
“Literal window shopping in its finest form has come to life through our alignment with TalkShopLive,” said FrontRunner CEO Nathan Elliot. “Combining the live shopping experience they made famous with the windows of opportunity we have brought to life, makes for a perfect pairing to drive the future of new retail.”