Digital infrastructure provider Quantela and Société des Centres Commerciaux Italia (SCCI), have formed a collaboration to use advanced digital solutions and data intelligence to improve the shopping experience at Euroma2, the largest mall in Italy.
With SCCI’s goal of developing a digital ecosystem within its shopping centres, a customized technology solution was designed to collate and analyze data to create value at every phase of the retail network. The solution comprises of a data analytics platform, iconic digital screens and a shopper service and loyalty app.
Quantela will offer SCCI its platform to normalize, govern and analyze data collected from IoT devices across the mall. The SCC Italy team will then have access to business insights and analytics to help them better understand shopper behavior throughout the mall and use these insights to improve the shopper experience and curate better offers for retailers.
“Digital technology is forcefully entering our world and at SCCI, we want to be the first to seize all the opportunities in order to maintain the highest levels of performance throughout our centers, whilst simultaneously improving our customer experience,” said Davide Maria Zanchi, chief executive officer, SCCI.
Quantela is continuing to expand its technology solutions beyond the public sector.
“Our unique technology platform can support SCC Italy in such a holistic way to reimagine the shopping experience, adding value to the entire retail value chain and, most importantly, help improve the physical buying experience using Digital technologies,” said Amr Salem, chief executive officer, Quantela.
