Gap Inc.’s Athleta, has opened a new multi-level. 5,000-square-foot store at 594 Broadway in the Soho, its 35th new store opening in North America this year. As part of its stated mission “to empower women and girls to reach their limitless potential,” Athleta Soho included dedicated community space.
“We’re thrilled to bring our brand to even more customers in New York City and join the thriving Soho neighborhood,” said Cristy Maggio, head of stores for Athleta. “The expansion of our store footprint is an important driver of Athleta’s long-term growth plan, helping us build brand awareness and expand our community of empowered women and girls.”
Athleta Soho will showcase Athleta’s performance and lifestyle product, including its Athleta Girl assortment, and customer offerings like free alterations, Buy Online Pickup in Store services, and free personalized styling appointments.
Athleta Soho’s community space features a flexible format designed to provide a welcoming and empowering environment for holistic well-being activities like guided movement and meditation classes, expert panels, small-group forums, styling sessions and more. In addition to brand-curated events, the space will also be available for local well-being professionals to reserve at no cost to host free community events, conversation and connection.
The store will be a well-being destination for the Soho community, offering free access to vetted AthletaWell experts and events that support our mission of empowering women and girls at every age and stage of life.