Urbanspace has opened Urbanspace Union Square, a 10,000-square-foot food hall with an expansive back patio space at Zero Irving, just steps from Union Square Park and the Union Square transit hub. Urbanspace Union Square is the fifth New York City food hall from Urbanspace.
The hall features 13 food entrepreneurs ranging from iconic restaurants to up-and-coming concepts, many of whom have grown with the Urbanspace brand. The food hall is located on the ground floor of Zero Irving, a new, ground-up, tech-focused mixed-use/office building recently completed by RAL Development.
As part of Zero Irving’s public benefit commitments to the New York City Economic Development Corporation, Urbanspace set out to reserve 25% of the vendor spots for first-time entrepreneurs or start-up companies that have operated for less than four years. Ultimately this goal was greatly exceeded as nearly half of vendors fit this qualification, including: Summer Salt (Baja tacos and burritos), Twenty One Grains (gluten-free grain bowls), Kid Brother Pizza (market-driven pizza by Chef Michael Davis), Pita Yeero (Greek gyros and salads), Plant Junkie (plant-based comfort food) and Goat Cafe (specialty coffee and pastry).
The full list of vendors is rounded out with Bao by Kaya (bao buns and noodles), Bobwhite Counter (tasty fried chicken and sandwiches), Playa Bowls (fresh smoothies and juices), Wafels & Dinges (Belgian waffles), Top Hops (craft beer and cocktail bar), Casa Toscana (Italian focaccia sandwiches) and GoFish (sushi boxes).
“Providing a launch platform for concepts to incubate and watching them grow is the most rewarding part of our business,” said Urbanspace President Eldon Scott. “Within this food hall, for example, we’re seeing a seasonal Union Square Holiday Market vendor turn into a full-time food hall vendor in the same neighborhood. After operating in Union Square Park with our Holiday Market for 29 years, we’re honored to add to the fabric of the vibrant Union Square community. We anticipate serving a diverse mix of students, office workers and local residents.”
Urbanspace Union Square is located at 124 East 14th St. on the ground floor of Zero Irving.
